I’m a Marketing Operations expert with over 15 years of hands-on experience helping companies—from scrappy startups to Fortune 500 enterprises—scale smarter through automation. My passion lies in Salesforce Marketing Cloud, where I’ve architected end-to-end solutions encompassing:
- Complex Journey Strategies: From welcome series to lifecycle campaigns, I design multi-step journeys that guide prospects through personalized experiences.
- Dynamic AMPscript Content: I leverage AMPscript to deliver hyper-personalized messaging, driving engagement rates 20–30% above industry benchmarks.
- Scalable Data Architecture: Whether building robust Data Extensions, Contact Builder relationships, or SQL-driven segmentation, I ensure your data is precise, compliant, and automation-ready.
- Real-Time API Integrations: From CRM syncs to third-party apps, I connect Marketing Cloud to your tech stack for seamless data flow and actionable insights.
My toolkit extends across the full Marketing Cloud ecosystem—including Journey Builder, Automation Studio, Contact Builder, CloudPages, and Einstein AI—and I’m fluent in both SQL and Server-Side JavaScript (SSJS) for advanced querying and programmable workflows. I don’t just build marketing systems; I create self-sustaining engines that run autonomously, freeing your team to focus on strategy and growth, while reducing operational costs and maximizing ROI.
Over the years, I’ve driven measurable outcomes such as:
- +18% year-over-year renewal rate for a global SaaS client
- –12% churn reduction in targeted segments
- 100+ hours/month saved in marketing operations time
At my core, I believe automation should be effortless and strategic — and that most businesses don’t need a full marketing operations department to achieve it. Instead, all you need is the right expert to architect, build, and optimize your Marketing Cloud environment for lasting impact. I’m committed to continuous learning—holding Salesforce certifications in Marketing Cloud Consultant and Developer—to stay at the forefront of MarTech innovation. Let’s transform your Marketing Cloud platform into an elite, 24/7 growth engine.
Ready to take the next step? Schedule Your Free Marketing Cloud Discovery Call
